What impression does your office give to visitors? Does it inspire confidence in your organisation, or will it cause them to run for the exit?
Before anyone in your company has the chance to say a word, people make snap judgements based on what they see. Therefore, many Australian businesses are now giving more thought to the appearance and atmosphere of their offices. Have you done enough to make sure that the first impression is a positive one?
1. Be presentable – Many people will judge your business depending on how presentable your office looks. Large and impressive buildings aren’t just for show; they communicate the power, prestige, and wealth of the company. Size isn’t everything, however, and you can do fine with a small but respectable looking office.
The most important thing is to keep everything clean and attractive. Start from the outside; is your landscaping up to par, or are the shrubs and grass half dead? If it’s the latter, you might want to get help from commercial garden maintenance services to keep everything alive and healthy.
Afterwards, conduct a thorough inspection with the help of someone from outside the company. Walk through the building, and look for any visible flaws that make it look run down. Things like chipped paint and worn carpet add up quickly.
2. Have a good welcoming area – In most cases, this will be the lobby. Your receptionist is one of the most crucial people in the office, and they should be very well trained and able to handle important guests. Make the waiting area very comfortable by providing magazines and newspapers, along with self-serve snacks and drinks.
3. Instruct employees to assist visitors – You can’t be around at all times, and even if you are, there’s no guarantee that you will be around to meet an important guest. The last thing you want is for your employees to ignore that person simply because it’s not part of their job. Remember, everyone in your company is selling at all times.
Teach your employees that they are a direct representative of the company; if there is someone walking around looking somewhat lost, they are to drop what they are doing and ask the visitor if they need help.
4. Keep employees busy – If people are just sitting around, idly chatting, or even sleeping on the job, this will obviously send a very poor message to your client. The office should not look chaotic, but like a well-oiled machine of activity and cooperation. Make sure that every department is aware of an upcoming visit from a stakeholder or valuable client.
5. Train yourself – Finally, if you are the person that will most often escort valuable clients around the office, be aware of the impression you give. Dress professionally, and be mindful of your tone when speaking to them. Give the client your undivided attention for the duration of their visit by getting rid of any distraction.
These factors can make or break a sale, and might even play a large role in deciding the future of your company. Keep them in mind when a VIP is set to visit your office.