Fact—Google currently receives more than 5.7 billion (yes, that’s billion, with a B!) of searches in an average day—plus the millions of searches other search engines receive. This alone should give you a clue about the significance of increasing your search engine visibility. Below, Bambrick Media shares five useful ways to increase your search engine visibility:
1. Regularly perform an SEO audit of your website
Resolve issues that can negatively affect your rankings on search engines. You can use a host of different tools for this or consult SEO service specialists for more accurate findings. You must also conduct a manual inspection and evaluation of your site’s content and more importantly, how it delivers user experience.
2. Make sure your site is mobile-friendly and has responsive web design
Why? Because Google is the authority and you must bow to it. Google’s newest set of algorithms are painstakingly developed to target sites that do not use responsive web design and not optimised for mobile devices. So, if your site is lacking in these departments, say goodbye to your current Google ranking or do something about it ASAP.
3. Utilise more meaningful search terms instead of exact keyword matches
Your site’s content must be engaging and shareable all over social media. The powerful algorithm used by Google utilises Latent Semantic Indexing (LSI), which efficiently recognises varied search terms or words that have the same meaning. So, rather than creating meta descriptions and titles that exactly match your keyword, you must use words that will be more appealing to your potential and existing customers or readers.
4. Utilise long tail keywords based on the geographic location you’re targeting
Use more descriptive terms on your titles and meta descriptions according to your targeted location. This will effectively improve your search engine visibility locally and make it easier for you to reach out to target customers.
5. Embrace social media
Love it or hate it, it’s here to stay, so you might as well milk it for all it’s worth. Create social media accounts, write and share different content types that will encourage your readers to share on their social media accounts, consider investing in social media advertisements, and most importantly, communicate with those who share your content and interact with you on social media.
If you wish to stay ahead of your competitors, increase your search engine visibility, search engine ranking, website traffic, online presence, brand awareness, leads, profits, and customer loyalty, these search engine optimisation tips should be a crucial aspect of your online strategy.