Who Should You Visit for Eye Issues?

Eye specialists aren't all the same. Visiting an optometrist in Monmouth County, NJ and elsewhere, for instance, is different from consulting with opticians. Certain vision ailments require a dedicated specialist, while others do not. As such, it is a good idea to have a basic understanding of when you Read more

Research Shows Mining Sector Employed More Indigenous Australians

Mining projects in Australia have helped in providing people with a source of livelihood, whether by supplying a portable diesel tank or hiring workers. The industry, in particular, has employed more Indigenous Australians since the 1990s, as it has reached to more than 7,000 people by 2011. This Read more

How to Prevent Surgical Site Infections (SSIs)

Some problems may occur even if the surgical protocols and procedures are properly done. One of these problems is the surgical site infection or SSIs. These are considered trouble for they can increase your expenses and cause discomfort on the patient. In the worst cases, it could Read more

5 Surefire Ways to Get More Qualified Leads

Posted on by Cata-Blog in Internet Marketing | Comments Off on 5 Surefire Ways to Get More Qualified Leads

A marketing plan centered on digital strategiesBefore the Internet, leads were prospective customers of a company for a product or service that they are trying to sell. Back then, marketing teams conversed with these leads through phone or printed ads. However, due to the ubiquity of the Internet, digital marketing has become a primary way of reaching out to the leads. The items below are helpful tips for a business to get more qualified leads online:

Use marketing automation

Most companies see marketing automation as means to reduce the sales cycle’s length. However, if marketing teams think about it, it should be the opposite. If the digital marketing automation works and problem awareness is raised during the cycle’s length, there will be more qualified leads.

Post relevant content

There is no better way to rake in qualified leads than relevant content. For example, if the business is about massage equipment, they will likely expect content about how to make massages effective in stress relief, for example.

Utilize testimonials and case studies well

People always want proof of the product or service before they even consider spending money. One way to use testimonials and case studies this way would be to send consumers and readers to them first before anything else. This way, trust is built the first thing.

Make an effective call to action

Effective call to action statements are everything in digital marketing.

Do not have lead forms on the same page

Putting forms in one page may feel too overwhelming for prospective customers. Start by asking them for their name and email first and proceed from there.

Qualified leads are important in assessing whether the marketing effort a company is making is resonating among the consumer groups. Increasing the qualified leads a company has digitally would mean that online marketing materials are mostly working.

Stop Neglecting These Aspects of Marketing Strategies

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Marketing Branding Business Commercial Design ConceptAt the core of the success of any business lies marketing. This is because marketing greatly influences most aspects of business, from the awareness of consumers about it to the revenues it generates. Unfortunately, because marketing covers so many different components (including advertising, promotions, and public relations among several others), it can be quite easy to neglect the most critical parts.

As a business owner, you already have a lot on your plate. However, this is no excuse to start (or continue) neglecting the following elements of your marketing campaigns:

Online Content

Regardless of how fancy the terms you use in creating content, as long as the readers can’t relate to them, it’s a complete waste of time and money. It’s important to make your content based on your target market, their needs, and their interests. You have to make sure they find what they’re looking for after they finish reading the piece.

A great way to achieve favorable results from your content strategies is to work with a qualified and experienced Utah-based SEO marketing firm. And according to SEO Werkz, through the skills and expertise of SEO specialists, you can boost your chances of making your online marketing strategies reach your target.

Branding

To establish authority, both in the online and the offline world, you first need to let people know that your organization exists. This is why effective branding is very important. It paves the way for businesses to be immediately visible to consumers while making your target market easily distinguish you from competitors.

All that said, now is a great time for you to reassess your branding strategies — from your logo to your packaging — and ensure that it meets current standards. This way, you can make the proper changes or improvements that will help you spread the message about why consumers should pick your products and services over the competition.

 

An SEO Strategy You Should No Longer Ignore This Year

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Three wooden blocks with letters SEO on itSEO strategies remain just as important as they were before, such as making sure that you have top quality content. Content is still king, and it will always be. However, regardless of how great your site content is, it does not mean you should no longer update or improve your strategies.

One of the welcome – and much-needed – additions to any campaign is optimizing for Google’s Rich Answers. And while the search engine giant does not require all sites to do this yet, it is important that you take action and start incorporating it into your must-do list as early as now.

A 101 on Rich Answers

At the core, Rich Answers are the results appearing towards the top results of organic searches. According to studies, these appear on about 20% of Google search results out of the 850,000-keyword queries that can trigger their appearance.

This percentage may seem low now. Remember that Google always follows through with its claims, especially when it comes to providing the best value for its users. Since its Rich Answers box delivers the most pertinent answers to search queries, it will not take long before this percentage skyrockets.

Ranking for these organic search results

There are several ways on how you can rank for Rich Answers, but only a highly experienced and reliable Denver SEO company such as Third Stage Marketing can help you get the best results out of this SEO strategy.

The first step is to make certain you properly optimize for your chosen target keywords. This way, you can raise your chances of appearing on the first page of Google’s SERP (search engine results page). By having your site appear in the top results, you will have better odds of showing up on the Rich Answers box too.

And do not forget to begin your sentences always with attention-demanding words. A clear and direct heading is a must too. And to complete your Rich Answers, keep them short using tags.

Get a Reaction: Strategies to Boost Social Engagement

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Socia Media ButtonAre you wondering why your posts on Facebook, Twitter and other social platforms aren’t getting any engagements? Engagement is a barometer of user interest in your brand, if you get comments, shares and reactions, you’re on the right track.

A Denver-based SEO agency cites the following ways to improve your social media engagement.

Slow the Scroll

The first thing you do to improve brand engagement on social media is to slow down their scrolling or stop it altogether. What you want is to have a visitor lock in on a particular part of your feed; to do so, post something that they want to see or watch. Knowing your audience is an important part of your campaign’s success, know their habits on social media. Do they like browsing photos or watching videos? Adjust your content strategy based on the interests of your intended audience.

It also helps to know what your audience does outside of social media. You can identify this by integrating your online and offline campaigns. Conduct surveys, prompt customer representatives to take notes of caller queries, what they ask about, what they buy often and other similar questions.

Get a Reaction

Eliciting a response from visitors is one of the goals of social campaigns; one of the ways to do so is to ask for it. An emoji, a like, a smiley face or any other emoticon can be your call-to-action. A subtle way to do this is to use emojis as prompts; this sets the tone of the post and encourages a viewer to react in the same way.

Pique the Interest

Clicks are also an indicator of engagement; one of the ways to get a click is by piquing the interest of your visitors. One of the means to do so is to share fact-checked data. People want to know facts in the niche and industry you’re in. Keep them interested by releasing bits of information at a time, this piques their curiosity and keeps them coming back for more.

These are a handful of strategies that improve engagement on your social media posts. Implementing these provide you with an advantage and allows you to connect with your audience efficiently.

Coping with Abandoner Issues

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adwordsFor the SEO industry, the only happy ending is a conversion. This isn’t always the case, though, as some visits end up as a bounce. These missed opportunities don’t really sting, since many of the bouncers are just wrong clicks, and had no intention of converting anyway. The bigger concern are the users who were literally about to convert, but left at the last minute – abandoners.

There aren’t any consistent reasons on why users suddenly turn into abandoners, but the fact that they do is something that needs to change before any SEO or AdWords effort can be effective. But, how can any company solve a problem without knowing the cause behind them? They can only look at their operations and try to find where things can go south with the experience.

The first thing analytics need to do is find the page where most of the abandonment occurs, and see what the user sees. These pages are commonly where users are asked to enter personal information, or required to log in. These security measures are necessary for the business model of the website, but they’re also instant repellents to users who are only looking for a specific piece of information.

The SEO strategy should include how to make these pages more attractive to such users, as well as more assuring that the information will remain private and secure. These are only general content-based solutions, and there are that can be done behind the scenes, or with the programs themselves.

Companies can offer small incentives such as free shipping, small discounts on the next purchase to make it easier for users to enter the website. The best part about these strategies is that companies don’t have to start new promos and offers; they can give what customers would already have gotten even if they didn’t sign up.