E-commerce giant Amazon has teamed up with Twitter to extend their shopping experience.
Extending the retail reach
Amazon introduced the new feature that allows Twitter users to add items to their shopping carts by including a special hashtag within a tweet.
Consumers can do so by replying to tweets, which contains a link to an Amazon product, with phrases such as #amazoncart in the US and #amazonbasket in the UK.
“Ultimately it is all about conversations that people are having on various platforms such as Twitter and Facebook about what interests them,” said analyst Sanjana Chappalli of LEWIS Pulse, a company specializing in digital marketing. “Brands are keen to tap into these platforms, not least because they have hundreds of millions of active users.”
Social media platforms for growth
After users connect their Twitter account to Amazon, they will still need to go to Amazon to pay and complete the purchase.
Amazon’s latest move comes as more and more companies are aiming to use social media platforms as a fresh strategy to attract new and potential consumers.