SEO strategies remain just as important as they were before, such as making sure that you have top quality content. Content is still king, and it will always be. However, regardless of how great your site content is, it does not mean you should no longer update or improve your strategies.
One of the welcome – and much-needed – additions to any campaign is optimizing for Google’s Rich Answers. And while the search engine giant does not require all sites to do this yet, it is important that you take action and start incorporating it into your must-do list as early as now.
A 101 on Rich Answers
At the core, Rich Answers are the results appearing towards the top results of organic searches. According to studies, these appear on about 20% of Google search results out of the 850,000-keyword queries that can trigger their appearance.
This percentage may seem low now. Remember that Google always follows through with its claims, especially when it comes to providing the best value for its users. Since its Rich Answers box delivers the most pertinent answers to search queries, it will not take long before this percentage skyrockets.
Ranking for these organic search results
There are several ways on how you can rank for Rich Answers, but only a highly experienced and reliable Denver SEO company such as Third Stage Marketing can help you get the best results out of this SEO strategy.
The first step is to make certain you properly optimize for your chosen target keywords. This way, you can raise your chances of appearing on the first page of Google’s SERP (search engine results page). By having your site appear in the top results, you will have better odds of showing up on the Rich Answers box too.
And do not forget to begin your sentences always with attention-demanding words. A clear and direct heading is a must too. And to complete your Rich Answers, keep them short using tags.