Online marketing is a vast field that has several different disciplines. An internet marketing agency in Massachusetts may be proficient in one or more types. And while business owners may not need sound expertise in its different forms, you should at least have a basic understanding of its different tools.
1. Search Engine Marketing (SEM)
A type of paid marketing, SEM campaigns, such as Google AdWords, can be very effective in sending targeted traffic to your website or landing page.
2. Search Engine Optimization (SEO)
SEO is the practice of improving a website’s score in the search engine results for keywords that are relevant to the website’s products or services. SEO campaigns seek to boost your website ranking organically in the search engine results page. While more time-consuming than search engine marketing, SEO is one of the most important traffic sources for many websites.
3. Email Marketing
Email marketing allows you to distribute your message via email to your target customers. Email marketing is especially useful for business-to-business campaigns.
4. Affiliate Marketing
This is a type of third-party marketing wherein affiliate marketers sell products and services of your company via affiliate links. The affiliate marketer earns commissions from sales made on your site via their affiliate links.
5. Social Media Marketing
Facebook alone boasts more than a billion users worldwide. That is why it makes so much sense to market your products and services on different social media websites. Carefully choose the social media platforms in which you promote your products and services.
6. Video Marketing
Videos are a powerful way of communicating your message to your target market. Be sure to follow the terms and guidelines of the respective video marketing site to which you upload your video content.