Are you wondering why your posts on Facebook, Twitter and other social platforms aren’t getting any engagements? Engagement is a barometer of user interest in your brand, if you get comments, shares and reactions, you’re on the right track.
A Denver-based SEO agency cites the following ways to improve your social media engagement.
Slow the Scroll
The first thing you do to improve brand engagement on social media is to slow down their scrolling or stop it altogether. What you want is to have a visitor lock in on a particular part of your feed; to do so, post something that they want to see or watch. Knowing your audience is an important part of your campaign’s success, know their habits on social media. Do they like browsing photos or watching videos? Adjust your content strategy based on the interests of your intended audience.
It also helps to know what your audience does outside of social media. You can identify this by integrating your online and offline campaigns. Conduct surveys, prompt customer representatives to take notes of caller queries, what they ask about, what they buy often and other similar questions.
Get a Reaction
Eliciting a response from visitors is one of the goals of social campaigns; one of the ways to do so is to ask for it. An emoji, a like, a smiley face or any other emoticon can be your call-to-action. A subtle way to do this is to use emojis as prompts; this sets the tone of the post and encourages a viewer to react in the same way.
Pique the Interest
Clicks are also an indicator of engagement; one of the ways to get a click is by piquing the interest of your visitors. One of the means to do so is to share fact-checked data. People want to know facts in the niche and industry you’re in. Keep them interested by releasing bits of information at a time, this piques their curiosity and keeps them coming back for more.
These are a handful of strategies that improve engagement on your social media posts. Implementing these provide you with an advantage and allows you to connect with your audience efficiently.