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#AmazonCart: Amazon Introduces Shopping Cart To Twitter

Posted on by Cata-Blog in E-Commerce | Comments Off on #AmazonCart: Amazon Introduces Shopping Cart To Twitter
Image by SandisterTei | Wikimedia

Image by SandisterTei | Wikimedia

E-commerce giant Amazon has teamed up with Twitter to extend their shopping experience.

Extending the retail reach

Amazon introduced the new feature that allows Twitter users to add items to their shopping carts by including a special hashtag within a tweet.

Consumers can do so by replying to tweets, which contains a link to an Amazon product, with phrases such as #amazoncart in the US and #amazonbasket in the UK.

“Ultimately it is all about conversations that people are having on various platforms such as Twitter and Facebook about what interests them,” said analyst Sanjana Chappalli of LEWIS Pulse, a company specializing in digital marketing. “Brands are keen to tap into these platforms, not least because they have hundreds of millions of active users.”

Social media platforms for growth

After users connect their Twitter account to Amazon, they will still need to go to Amazon to pay and complete the purchase.

Amazon’s latest move comes as more and more companies are aiming to use social media platforms as a fresh strategy to attract new and potential consumers.

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Thanks a Latte: Top Five Coffee Beverages Everybody Loves

Posted on by Cata-Blog in Product Review | Comments Off on Thanks a Latte: Top Five Coffee Beverages Everybody Loves

delicious coffee

Walk into any coffee shop these days and it’s easy to be overwhelmed with all the brew choices. You have a lot more option than the regular filter-brewed black coffee. Brews like cappuccino, a macchiato, an Americano, or espresso can confuse anyone who was raised with the regular and simple black cup of coffee.

To help you out, here’s a list of some of the most popular coffee blends and beverages, and what makes them unique from each other. This can be a great help the next time you’re looking to rent office coffee machines for a company party or event, and you want to showcase your coffee expertise.

Americano

Also known as “long black,” this brew is made by diluting a single shot of espresso with hot water. This was to mimic the texture, flavour and body of the American-style drip coffee. The name was originally coined as an insult to Americans who had to dilute their Italian espresso before they can drink it.

Many people like to drink it as they would a regular brewed coffee, but connoisseurs suggest keeping the milk to a minimum to get a real taste of the espresso.

Caffe Latte

This is made with one shot of espresso and three parts of steamed milk. Add in sugar to taste and try it as a dip. For your company event or even just for the break room, have this with cookies, sponge cakes, biscuits, or even fresh Italian bread for a more satisfying coffee time.

Cappuccino

This is made of a single or double-shot espresso, part steamed milk, and part frothed milk. Cinnamon or cocoa is added to top it off. This brew is stronger than a latte and is a beloved morning beverage, but can also be enjoyed any time of the day.

Café au Lait

Literally “coffee with milk,” this is similar to a caffe latte except that it’s made with brewed coffee rather than espresso, in a 1:1 ratio with steamed milk.

Caffe Macchiato

Sometimes called espresso macchiato or just plain macchiato, this is made with a shot of espresso stained with a dollop of milk, usually steamed milk foam. Every coffee house can make their own version or mixes, but all often have the milk foam. Macchiato means ‘stained’ or ‘spotted’ in Italian, and caffè macchiato is literally ‘stained coffee’, or coffee with a spot of milk. These are often the coffee that has different designs made by carefully pouring the milk over the coffee.

The next time you look for coffee machine rentals for an event, it’s a good idea to know these and other coffee blends so you can impress your guests and express yourself.

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