The Basics of Magnetic Centrifugal Pumps

Mechanical pumps have become indispensable in today’s technology-driven society. These pieces of equipment are used in a wide array of applications including, but not limited to, civil construction, mining and quarries, and industrial settings. They also come in different variants, such as long-coupled centrifugal pumps, close-coupled centrifugal Read more

How Food Companies’ Product Labels Address Obesity in NZ

Some of the most prominent food companies in New Zealand have made progress on their contribution to resolving obesity, including their commitment on informative food labels. A University of Auckland study based its finding on 25 large companies, including packaged food and beverage manufacturers, fast-food and supermarket chains. Read more

Give Your Business an Edge When Handling Volatile Chemicals

To meet the nation’s huge appetite for cereal, American farmers need to produce about 475 metric tons each year. A growing population is behind this spiking food demand. Such developments spell good news for the players in the profitable fertilizer industry, remarks a fertilizer tanks fabrication expert. As Read more

A Key To Boosting Traffic To Your Site You Shouldn’t Ignore

Posted on by Cata-Blog in Internet Marketing | Comments Off on A Key To Boosting Traffic To Your Site You Shouldn’t Ignore

Man pointing web traffic wordSearch engines continuously roll out changes to how they rank websites on their results pages. These rules play a significant role in creating the excellent user experience, so it follows that they are quite strict and stringent. Non-compliance with these laws will not only result in poor search engine results page (SERP) ranking; it can also lead to penalties and even banishment.

Because these regulations can be complicated and confusing to an average website owner, it’s best that you leave your Denver SEO campaign to professionals. Don’t worry though, as the rewards of doing so easily outweigh the cost, especially since having experts for your online marketing team means having a much stronger online presence. This is a key to higher chances of ranking higher on SERPs, which in turn means directing more relevant traffic to your site.

Search engines on the strength of your brand’s online presence

Your website’s ranking on SERPs depends on many different factors, not to mention that search engines, notably Google, Bing, and Yahoo, have different ranking models. However, they still share similarities, one of which is how they factor in a brand’s online presence. In other words, the more powerful you are online, the better your chances of receiving higher SERP ranking.

A strong online presence isn’t just about having accounts with each of the social media networking sites out there. To gain online power, you have to keep these online assets active. This means regular updates with fresh, interesting, and relevant content; whether original or links to pertinent sites.

Better rankings with a professionally-managed SEO campaign

With the services of a professional SEO firm, you can rest assured that your online marketing campaign will meet and satisfy all factors for consideration search engines use for SERP ranking. In addition to ensuring that your online activities involve content only of the highest quality, these pros also have a much more expansive knowledge of SERPs and the techniques that can drive relevant traffic to your site.

Digital Marketing Tools Your Business Should Use Right Now

Posted on by Cata-Blog in Internet Marketing | Comments Off on Digital Marketing Tools Your Business Should Use Right Now

Online marketing and its componentsOnline marketing is a vast field that has several different disciplines. An internet marketing agency in Massachusetts may be proficient in one or more types. And while business owners may not need sound expertise in its different forms, you should at least have a basic understanding of its different tools.

1. Search Engine Marketing (SEM)

A type of paid marketing, SEM campaigns, such as Google AdWords, can be very effective in sending targeted traffic to your website or landing page.

2. Search Engine Optimization (SEO)

SEO is the practice of improving a website’s score in the search engine results for keywords that are relevant to the website’s products or services. SEO campaigns seek to boost your website ranking organically in the search engine results page. While more time-consuming than search engine marketing, SEO is one of the most important traffic sources for many websites.

3. Email Marketing

Email marketing allows you to distribute your message via email to your target customers. Email marketing is especially useful for business-to-business campaigns.

4. Affiliate Marketing

This is a type of third-party marketing wherein affiliate marketers sell products and services of your company via affiliate links. The affiliate marketer earns commissions from sales made on your site via their affiliate links.

5. Social Media Marketing

Facebook alone boasts more than a billion users worldwide. That is why it makes so much sense to market your products and services on different social media websites. Carefully choose the social media platforms in which you promote your products and services.

6. Video Marketing

Videos are a powerful way of communicating your message to your target market. Be sure to follow the terms and guidelines of the respective video marketing site to which you upload your video content.

Who Should You Visit for Eye Issues?

Posted on by Cata-Blog in Health | Comments Off on Who Should You Visit for Eye Issues?

An optometrist examining a patients eyesEye specialists aren’t all the same. Visiting an optometrist in Monmouth County, NJ and elsewhere, for instance, is different from consulting with opticians. Certain vision ailments require a dedicated specialist, while others do not. As such, it is a good idea to have a basic understanding of when you should visit an optometrist, versus when you should visit an ophthalmologist or optician. Read on for more.

The Basics

First things first, who is an optometrist? This specific type of eye doctor holds a Doctor of Optometry degree – a very specialized field of study. Their services may include prescription glasses, contact lenses, vision therapy, and low vision care. In the U.S., optometrists have the license to prescribe medications for certain eye ailments. Among the most recognized Optometry services is a comprehensive eye exam.

Ophthalmologists are doctors who have a medical degree and focus more on optical and systemic health, treatment and maintenance of ocular health. An ophthalmologist can diagnose an ailment, perform eye surgery, and give qualified medical care advice. They’re basically general physicians who focus on the eyes.

Opticians are trained technicians whose field of study involves the design and fit of corrective eye devices. Mostly, this involves the sale of corrective glasses and lenses. Simply put, optometrists and ophthalmologists determine what prescription for glasses is needed and the optician chooses the appropriate lens material and format of the glasses.

Optometrist or Ophthalmologist?

Optometrists usually cater to typical eye problems. This includes dry eyes, chronic eye diseases such as glaucoma, and minor eye infections. If you have issues with visual clarity, an optometrist is your friend. He or she can take care of refraction problems, help fit and prescribe lenses and glasses, treat conditions such as astigmatism and nearsightedness/farsightedness, and provide pre/post-operative care after eye surgeries. Ophthalmologists address these same issues, but additionally they take care of more serious eye conditions, such diabetic retinopathy, macular edema, retinal tears or detachment and can offer surgical intervention when needed.

Whatever happens, all three groups are important members of the eye field. You use your eyes all the time and rely on them heavily. It’s time you take care of them. And there is no better person to help you do so than an experienced professional.

Research Shows Mining Sector Employed More Indigenous Australians

Posted on by Cata-Blog in Information | Comments Off on Research Shows Mining Sector Employed More Indigenous Australians

Workers In An Open Mining PitMining projects in Australia have helped in providing people with a source of livelihood, whether by supplying a portable diesel tank or hiring workers.

The industry, in particular, has employed more Indigenous Australians since the 1990s, as it has reached to more than 7,000 people by 2011. This is according to an Asia and Pacific Policy Studies Centre research. During the ‘90s, the sector only employed indigenous people from “the hundreds.”

Growth Factors

Employment of Aboriginal Australians stemmed from the implementation of more Indigenous Land Use Agreements. These deals between mining companies and indigenous communities focused on negotiating native titles, including compensation and cultural site preservation.

The study also noted that regions with mining activity tend to have more indigenous workers. Non-mining regions, for instance, have had a 39 per cent employment rate. The figure is at 43 per cent in rural areas. Projects such as Rio Tinto’s Amrun bauxite project in Queensland have contributed to this increase. The Amrun project has employed 470 Australians.

Corporate Efforts

Aside from providing jobs, mining companies have also enriched the lives of indigenous communities by offering training initiatives, as well as educational and scholarship programmes. Rio Tinto has provided some of these through its Indigenous Scholarship Programme. Fortescue Metals Group’s Jawun project places skilled workers in indigenous to mentor indigenous community leaders.

Another milestone this year includes the Gulkula Regional Training Centre and Gulkula bauxite mine in the Northeast Arnham Land, Northern Territory. The facilities will not only provide jobs to the local Yolngu community, but also improve the area’s economy. The Gumatj clan fully owns the training centre and mining operations, which is perhaps the best part.

The employment market certainly benefits from several mining projects in Australia. However, companies have realised that there are more ways for their projects to have a better impact on local communities.

How to Prevent Surgical Site Infections (SSIs)

Posted on by Cata-Blog in Health | Comments Off on How to Prevent Surgical Site Infections (SSIs)

Two surgeons operating on a patientSome problems may occur even if the surgical protocols and procedures are properly done. One of these problems is the surgical site infection or SSIs. These are considered trouble for they can increase your expenses and cause discomfort on the patient. In the worst cases, it could lead to death.

The good news is there are things you can do to prevent SSIs. Here are some of them:

Proper use and sanitation of tools

The tools will do the work together with the surgeon’s hand. If not properly sanitised, these devices might cause infections and severe complications. If the tool is not disposable, it must be cleaned thoroughly before using it again on a procedure. Scalpels are also considered disposable because the blade is required to be removed and changed.

Many disposable tools can help prevent SSIs, including disposable suction tips. Disposable tools are controlled by the government and can be considered already sanitised.

Proper administration of antibiotics

Antibiotics are tricky to administer. When you fail to put the exact amount of antibiotics needed to kill the bacterial infection, the medication will not be effective. The same will happen if you did not apply it at the right time. Antibiotics are also costly, so it is better to review beforehand.

Following the protocols strictly

The protocols are not only for the surgeon or the nurses but also for anyone involved, such as the patient, patient’s friends and loved ones. The friends and relatives should likewise be knowledgeable about the protocols and be critical when it comes to this. They can ask why these should be followed to avoid misunderstanding. The surgeon and nurses must be hygienic. The basic protocols about this include sanitation of hands and tools, wearing gloves, proper surgical attire, mask, and many more.

Hair removal

Some surgical procedures require hair removal if it would really be difficult for the surgeon to perform if there is hair on the surgical site. But these should not be removed by shaving or by razors – hair clippers should be used instead. It is likewise advisable to do this before the surgery starts. Hair could cause infections, so as much as possible, removal should be avoided or if necessary, done accordingly.

With the right processes and tools, surgeons and the surgical staff can ensure the success of the operation and the safety of the patient. Working with a reputable supplier of high-quality surgical tools is ideal.

Healthy Tips to Improve Your Tennis Game and Survive Your Matches

Posted on by Cata-Blog in Health | Comments Off on Healthy Tips to Improve Your Tennis Game and Survive Your Matches

A woman playing tennisTennis players are some of the strongest athletes in the world. They’re known to battle it out for hours on the court while blasting forehands and running cross-court. Remember the epic Roger Federer and Rafael Nadal Wimbledon final that lasted for four hours and 48 minutes? Don’t forget when Francesca Schiavone defeated Svetlana Kuznetsova after four hours and 44 minutes at the Australian Open.

You can attribute the ability to withstand tough conditions and the capacity to last on the court to one’s match preparation. And you can reach this high level of performance, too, no matter your ranking. Here are some healthy tips to be on top with the pros:

Massage before and after a match

Massages, in general, can help enhance an athlete’s performance as it promotes circulation and reduces tension and stress. Tennis players can also benefit well with a massage before and after a match. Getting a massage before a game can help a player survive the intensity of the match. Getting a massage after can relieve muscle tension. If you live in St Louis, MO, contact a mobile massage therapist for your pre- and post-tennis rejuvenation.

Eat right

Tennis players need the right food to improve their game and stay active. That is why a healthy breakfast high in carbohydrates but low in sugar is advisable to take before a match. Right after, protein-rich refueling will normalize the system. A balanced meal with fish or chicken plus vegetables, brown rice or even whole wheat bread can help the body recover.

Have a balanced schedule

Though it’s important to polish your game, playing tennis 24/7 might lead to burnout. Balance your life by spending three to four hours on the court for five days a week while enjoying your weekends with a relaxing activity. Though practice plays an important role, it also pays to be mentally healthy to survive a match.

5 Surefire Ways to Get More Qualified Leads

Posted on by Cata-Blog in Internet Marketing | Comments Off on 5 Surefire Ways to Get More Qualified Leads

A marketing plan centered on digital strategiesBefore the Internet, leads were prospective customers of a company for a product or service that they are trying to sell. Back then, marketing teams conversed with these leads through phone or printed ads. However, due to the ubiquity of the Internet, digital marketing has become a primary way of reaching out to the leads. The items below are helpful tips for a business to get more qualified leads online:

Use marketing automation

Most companies see marketing automation as means to reduce the sales cycle’s length. However, if marketing teams think about it, it should be the opposite. If the digital marketing automation works and problem awareness is raised during the cycle’s length, there will be more qualified leads.

Post relevant content

There is no better way to rake in qualified leads than relevant content. For example, if the business is about massage equipment, they will likely expect content about how to make massages effective in stress relief, for example.

Utilize testimonials and case studies well

People always want proof of the product or service before they even consider spending money. One way to use testimonials and case studies this way would be to send consumers and readers to them first before anything else. This way, trust is built the first thing.

Make an effective call to action

Effective call to action statements are everything in digital marketing.

Do not have lead forms on the same page

Putting forms in one page may feel too overwhelming for prospective customers. Start by asking them for their name and email first and proceed from there.

Qualified leads are important in assessing whether the marketing effort a company is making is resonating among the consumer groups. Increasing the qualified leads a company has digitally would mean that online marketing materials are mostly working.

Keeping Tap Water Clean and Potable

Posted on by Cata-Blog in Information | Comments Off on Keeping Tap Water Clean and Potable

Faucet water pouring onto a glassThe quality of drinking water is a concern wherever you go. There is nothing wrong with drinking tap water. Nonetheless, the bottled water industry has been growing continuously. When it comes to health and safety concerns, consumers can be easily swayed by media and advertising. Even if tap water was 100% clean or even safer than bottled water, people have gotten used to drinking from the bottle.

Open Reservoir

One of the concerns about tap water is the possibility of contamination. This stems from the large open reservoirs used by water utilities. People can believe whatever they want about the water quality, but if they can see that it is a giant pool of water exposed to the elements, then they can think that contamination really is possible.

Filtering Water

Filtration is among the processes that water goes through. This traps solids of different sizes and allows only pure water to go through to the next stage. Large volumes of water are drawn into a tank with various porous filters. The last stage is the filter underdrain.

Biological Cleaning

To ensure that the water is safe, chlorine is used to treat it and keep it safe from bacteria. The amount of chlorine is less than that used in swimming pools. At some point in the process, fluorine is also added. The first major step in cleaning water is aeration. It releases the carbon dioxide in water using a surface water agitator, as well as a fountain or a spray-like device. It also involves the introduction of air underwater.

At every step, the water quality is checked for compliance with safety standards. This ensures that the water is clean and safe for household use or human consumption.

The Psychology of Packaging

Posted on by Cata-Blog in Information | Comments Off on The Psychology of Packaging

Checking the productsPackaging is the first thing that a prospective customer sees in a product. It is thus essential for products to come in attractive, attention-grabbing boxes or containers.

Industry experts such as value the process that goes into creating high-quality packaging. After all, it gives the brand its name, identity, and information. Most importantly, packages are also a marketing tool that encourages consumers to purchase a particular product.

The Psychology of Packaging

Basic psychology theory is involved in creating the packaging and labels. A product’s package is supposed to influence a consumer’s choice in just a glimpse. Humans respond to what they see within a split second, which creates a behavioural pattern, depending on a series of responses.

A conflict signal happens when the individual does not choose in an instant. He/she then refers to other opinions from family, friends, product reviews, or authorities. In many cases, if the packaging fails to make a good impression, this triggers a conflict signal.

Cigarette Packaging: Reverse Psychology

When it comes to packaging, however, cigarettes tell a different story. Save for the U.S., governments all over the world have changed the rules of packaging and labelling since 2016 because of the serious health risks associated with cigarettes and tobacco. Instead of enticing a person to buy the product, cigarette packaging is now designed to do the opposite to deliver a message to smokers.

Tobacco manufacturers and retailers in Australia have wholly removed cigarette brand logos in their packages and replaced them with graphic images of health consequences. Other countries have followed suit with graphic labels, but have still to remove the brand logos out of the packs. This is one example of how industries use packaging to deliver a message.

Whether to influence the behaviour of buyers or to deliver a warning, packages have proven effective in fulfilling the goal of businesses. Some product boxes or bags, in fact, are more remarkable than the products they contain that the products are remembered more because of them.

Burning Body Fat: Common Myths, Debunked

Posted on by Cata-Blog in Health | Comments Off on Burning Body Fat: Common Myths, Debunked

Doctor measuring obese man waist body fatMost people who want to lose weight. They want to burn the fat and leave their muscle mass intact. Losing excess fat gives you a better physique and reduces your chances of contracting some health conditions. A huge percentage of people want to burn extra fat but rarely make their dreams a reality. It means there are many things we do wrong.

Going to a fat loss center in Cottage Grove is the first step toward a better you. However, your efforts might still be futile if you fall victim to the following popular fat loss myths:

Overlying on negative calorie foods

The negative-calorie-foods-only myth is based on the assumption that some foods need more calories to digest, thus burning more calories when consumed. People imagine that basing your diet on such foods (e.g., celery) will automatically force your body to burn more calories than it is getting. However, there is little to no scientific evidence that supports this claim. And even if these foods cause the body to burn calories, the effects are very minimal.

All you need is cardio

Yes, cardio and aerobics are one of the best ways to burn fat. However, overemphasizing your cardio and ignoring strength training could leave your body terribly underpowered. Over time, your aerobic workout will begin burning muscle as well as fat. This will leave you weak and unable to maintain workout or lead a productive life.

Working out daily is mandatory

Anyone who pushes really hard while at the gym would be well of with four or five days a week. Adding some days to your schedule might not be that good of an idea. You will increase your chances of injury, and your muscles won’t have time to heal or recover. You can do daily if all you do is a brisk walk or a light jog around the neighborhood.

Knowing the biology behind fat loss is very important. You’ll be lucky to find a good fat loss center that understands all the basics and is willing to instruct you through.